https://www.valenti.design/about daily 0.75 2020-08-06 https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ec210edeaad296bcfbe72a3/1558965382740/MHeiderich_ReflexionenZwei-05-copy.jpg About https://www.valenti.design/contact daily 0.75 2020-06-23 https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ec2199cb9557a14278a8b92/1558965382740/MHeiderich_ReflexionenZwei-05-copy.jpg Contact https://www.valenti.design/presentations daily 0.75 2020-07-01 https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ec552393f692441d8cd97d6/1589990000321/Screen+Shot+2020-05-20+at+8.44.48+AM.png Presentations https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ec224a842d7f07cca9bbde6/1558965382740/MHeiderich_ReflexionenZwei-05-copy.jpg Presentations https://www.valenti.design/our-team daily 0.75 2020-05-18 https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ec20135cf4bbe0d08f428a9/1560270389582/ Our Team - First Name Last Name Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park. https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ec20135cf4bbe0d08f428ac/1565708304407/erin.jpg Our Team - First Name Last Name It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://www.valenti.design/uber-together-2 daily 0.75 2020-05-23 https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ec8acfbad76516658c687dd/1590188897045/Uber+Together+Hero.jpg Uber Together https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ec8acfbad76516658c687e3/1590006800644/Screen+Shot+2020-05-20+at+1.08.40+PM.png Uber Together https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ec8acfbad76516658c687f2/1590207693605/Screen+Shot+2020-05-22+at+1.01.53+PM+copy.png Uber Together - Offer ‘ Surprise & Delight’ at Quest Milestones Bonuses awarded to drivers accomplishing their milestones, even when missing milestones by a small margin Add a more playful and positive “voice” to messaging – Uber Together is encouraging, optimistic and caring, with meaningful messages that resonate with drivers. https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ec8acfbad76516658c687f8/1590179498485/Screen+Shot+2020-05-22+at+1.00.08+PM.png Uber Together - Opportunity Zone - An Incentive to Retain a High Star Rating Opportunity Zone notifications available only to Premiere (4.90+ rating) Drivers Offer Premiere Drivers prime locations that anticipate higher demand (via historical Rider request patterns, high-population events, surging, etc.) https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ec8acfbad76516658c687e9/1590202943295/Screen+Shot+2020-05-22+at+8.01.42+PM.png Uber Together https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ec8acfbad76516658c687fb/1590208363096/Screen+Shot+2020-05-22+at+9.31.03+PM.png Uber Together https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ec8acfbad76516658c687f5/1590207726341/Screen+Shot+2020-05-22+at+12.59.09+PM.png Uber Together - A Tiered, “Expert Driver” Reward Program A Tiered, “Expert Driver” Reward Program https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ec8acfbad76516658c68801/1590201345773/Screen+Shot+2020-05-22+at+7.33.27+PM.png Uber Together https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ec8acfbad76516658c687e0/1590006541013/Screen+Shot+2020-05-20+at+1.06.38+PM.png Uber Together https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ec8acfbad76516658c68804/1590006635412/Screen+Shot+2020-05-20+at+12.49.23+PM.png Uber Together https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ec8acfbad76516658c687ec/1590204786138/Screen+Shot+2020-05-22+at+12.38.32+PM.png Uber Together - Improved Earnings + Bonus Dashboard Intuitive snapshot of all current bonus incentives in-progress Clear visualization of the bonus contributing to the driver’s overall weekly earnings Delightful celebratory messaging when a bonus achievement is made https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ec8acfbad76516658c687e6/1590005490612/Screen+Shot+2020-05-20+at+1.10.57+PM.png Uber Together https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ec8acfbad76516658c687ef/1590205883356/Screen+Shot+2020-05-22+at+12.44.49+PM+copy.png Uber Together - Clear, Intuitive Bonus Progress (“Quest”) Experience Bonus earning achievement system rewards early-on to create behavior Bonuses “level-up” over time, awarding greater values with higher/advanced milestones Add dynamic, mini-milestones to respond to engagement and retention opportunities for each driver. Apply mobile gaming methodology to drive behaviors, mitigate churn & deter from dual-app usage to competition https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ec8acfbad76516658c687fe/1590201302813/Screen+Shot+2020-05-22+at+7.33.15+PM.png Uber Together https://www.valenti.design/welcome daily 1.0 2020-08-09 https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5f2c4b26d54361445251bca5/1596738648390/King_Experimentation.jpg Hi, I'm Lawrence. https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5f2c590c39599874c4894d26/1596741906698/logo_sony.png Hi, I'm Lawrence. https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5f2c5978ac05cd2c96b3c2a6/1596742025158/logo_king.png Hi, I'm Lawrence. https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5f2c55a8cbbf1f002cfc1ca9/1596741063665/logo_gsn+games.png Hi, I'm Lawrence. https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5f2c567abc008a542825b789/1596741256427/logo_hasbro.png Hi, I'm Lawrence. https://www.valenti.design/bestpractices daily 0.75 2020-07-07 https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ef2f5d32b1e9a74dc96352a/1593585796523/visual%2Btarget.jpg Best Practices Establish a visual target Budget time to establish a visual target with concept art or visual development. This can apply to gameplay, characters, UI, branding and even text. Style guides and thoughtful documentation will mitigate inconsistency, and offer some objective guidance in a room full of subjective preferences. It also gets the team aligned on quality, flavor and personality from the very beginning. Test your imagery early via surveys to make sure you are the right tone for your users! https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ef269195587a327a50b008f/1593585476822/twominds.jpg Best Practices Find ways to approach a usability problem as a group Two minds are better than one, from an epic on-boarding flow to a simple button color. “Our challenge” sounds much better than “my challenges” when it comes to design. https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ef2861feb649576938370e7/1593586038040/Screen+Shot+2020-06-23+at+3.45.33+PM.png Best Practices Is your core loop intuitive, or cluttered with distraction? Is your user’s solution clear, purposeful and intuitive, or over-loaded with peripheral noise? Adding more features or mechanics likely will not help if the user’s primary goal is not fulfilled with purpose. https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ef24c63189d2975a5c96c40/1593585884101/King.jpg Best Practices Champion diversity within your team Making successful products requires care, empathy and a diversity of thought for a diverse population of users. Evangelize differences of skill, background and experience, then work for the best idea. https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5efc2dd04bb6572c8afd76a3/1593585446794/Skillprint_Engagement+Core+Loop.jpg Best Practices A effective core loop engages & retains users You’ve connected your user to a solution - great! Now what? An effective, “virtuous” core loop incentivizes the user to complete the primary action of your product, and simultaneously accrue benefits and mounting losses by engaging with your product. Award the user with something upon completion of the primary action, and they start collecting, which adds stickiness. Here’s a favorite article on the “completion of the core action and virtuous loops” by Sarah Tavel: Medium - Hierarchy of Engagement, Expanded https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ef27d9a27703323dfc1e4f9/1593585839325/Sketch+to+wireframe.png Best Practices Sketch & wireframe before committing real time A highly-polished mockup with poor experience < a wireframe that works great. It also is much more cost-efficient (turnaround time and designer utilization) to revise drafts than finished work. https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ef284ba158fd466aa119435/1593585453951/Screen+Shot+2020-05-22+at+9.31.03+PM.png Best Practices Interactive prototypes articulate the experience Don’t we all love to be sown rather than told? Intuitive programs such as Sketch, InVision, Adobe XD & Figma can help designers optimize and test their experience, product stakeholders sell their concept, and engineers to assess the complexity of work. They’re also far more cost-effective for testing than full development. https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ef26aa373528c3513fd112a/1593585919353/dryerase.jpg Best Practices Draw it out One hour on a dry erase board with your cross-functional team can can be far more efficient than everyone working in silos. It can also support the direction, alignment and action items worthy of next steps. Fun fact: Windows make for great ad hoc dry erase boards. https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ef28dd02adf79119f63b170/1593585974278/Screen+Shot+2020-05-20+at+1.08.40+PM.png Best Practices User research & feedback is a gift Receiving feedback from your user or audience helps you identify the opportunity, not the problem. Establishing parameters for success can only come when we ask questions and listen. https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ef28221f0465a7436ddbda1/1593585938582/JTBD.jpg Best Practices Consider and assess the “Jobs to Be Done” Breaking down the “Jobs to Be Done” for each user persona, segment or consumer group is an invaluable exercise. Consider what it takes to enrich that consumer’s unique needs, provide a meaningful solution and offer a sense of purpose & progress. Learn more about the “Jobs To Be Done” from the great Clayton Christiansen here: HBR - Know Your Customers’ “Jobs to Be Done” https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ef28055914516349f1d2186/1593585861676/dataismyfriend.jpg Best Practices Data & quantitative insights are a designer’s friend Simple data from comparing clickthrough rate (CTR) on ads, A/B testing UI or UX flows, install conversion on an App store landing page, funnel analysis on a FTUE flow, or engagement, retention, sharing and monetization results can inspire creative decision-making without the subjective “artistic” voice. When art and science play together, they can have a lot of fun! https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ef2876427703323dfc37f3d/1593585817692/Screen+Shot+2020-06-23+at+3.50.56+PM.png Best Practices Coordinate & Conquer! Common language and coordination creates synergy within diverse teams, and organizational tools such as JIRA, Trello, Basecamp, Confluence and even Post-it notes can help get the job done (and tell you the status along the way). Consider these tools for having “one source of truth” for feedback with your outsourcers - this documents your feedback, ensures accountability on deliverables, and provides macro-to-micro view for your stakeholders. https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ef24e655491603f4331411f/1593585689031/Workshops.jpg Best Practices Sharing knowledge has an ROI Designers & artists sharing knowledge cross-pollinates best practices, builds rapport, and offers context to the dependencies other specialists may have. https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ef26a127dcca943b8714776/1593585901034/Test.jpg Best Practices Test relentlessly to see the experience in-context Many devices + multiple sizes + several platforms = test early, often and everywhere! What looks good on X might look sub-optimal on Y. https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ef24d8fa05b37281e31adb3/1593585956327/Feedback.jpg Best Practices Feedback can be part of the culture Create a safe space for creatives to be in-progress and imperfect. Celebrate the exchange of feedback, and you’ll find that design as a practice will have a proud identity within your organization. Pro Tip: The most sacred meeting of the week is always “Creative Show & Tell” - a platform for social reinforcement, creative identity, knowledge-sharing, presentation, and celebration of a job well done. https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ef290a4d303b15c4d29e8a3/1593585776657/focusgroup.jpg Best Practices Qualitative testing is priceless Feedback from your users on their needs, aspirations, friction and purpose is the most meaningful direction you will ever receive. From a design intern to a CMO, affinity feedback from your consumers is the best target, and will inspire KPI’s not only for the product, but for visual and experience targets (engagement, retention, monetization, virality, etc.) as well. https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ef24b3ad53c8e411b67c470/1593585772695/13323355_890023190556_6210503226161430217_o.jpg Best Practices International teams can unlock possibilities Partnering with international teams can unlock your studio’s ability to scale output. With proper management, marketing/consumer guidance, feedback loops, project coordination and knowledge-sharing, your colleagues & partners overseas can successfully own an entire product or content pipeline. https://www.valenti.design/digitalart daily 0.75 2020-06-26 https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/5ef5724559be8a200d14d5b6/5ef572e31142aa20dd2dab88/1593144040870/Concept+Art_Pixar%27s+Old+Birds.jpg Digital Art https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/5ef5724559be8a200d14d5b6/5ef5731ce5a2240b8bbe97ce/1593144099394/Digital+Illustration+1.jpg Digital Art https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/5ef5724559be8a200d14d5b6/5ef5734ab6b55750e74a0e60/1593144147808/Follow+the+Breadcrumbs.jpg Digital Art https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/5ef5724559be8a200d14d5b6/5ef57399460edc7c45531b8c/1593144224623/7.jpg Digital Art https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/5ef5724559be8a200d14d5b6/5ef5740cb02e1134f4aeff80/1593144340018/Digital+Illustration+2.jpg Digital Art https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/5ef5724559be8a200d14d5b6/5ef5745b4e5e6938e55a4c11/1593144423431/Mighty+Mouse.jpg Digital Art https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/5ef5724559be8a200d14d5b6/5ef57400e2d6737ff9e10751/1593144324637/Concept+Art+-+Animated+Film+2.jpg Digital Art https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/5ef5724559be8a200d14d5b6/5ef578c7e5a2240b8bbf416e/1593145547112/Herald.jpg Digital Art https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/5ef5724559be8a200d14d5b6/5ef575a83696224f6e22b374/1593144749098/3.jpg Digital Art https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/5ef5724559be8a200d14d5b6/5ef575b2cb4a5e5db1027a3e/1593144761037/2.jpg Digital Art https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/5ef5724559be8a200d14d5b6/5ef577e3f159c74e4e4cc3b4/1593145325349/spr9.jpg Digital Art https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/5ef5724559be8a200d14d5b6/5ef577d923fd837c61b22a21/1593145323050/Surprised+Librarian.png Digital Art https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/5ef5724559be8a200d14d5b6/5ef57b96e5a2240b8bbf8897/1593146269207/App+Concept+Art+Lobby.png Digital Art https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/5ef5724559be8a200d14d5b6/5ef57bd55b1cd6552f42e92e/1593146331757/6.jpg Digital Art https://www.valenti.design/selectedworks daily 0.75 2020-08-06 https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ef154df3a09d00e4f3c0a81/1596738909570/Selected_SportsMe.jpg Selected Works - SportsMe - Mobile App Product Design Creative Direction on core experience & gamification for a short-form video platform where sports fans can debate, vote and collaborate on their favorite snack-sized topics. Features include home screen & video feed, topic discovery, video capture, incentivized ads, notifications, FTUE, leaderboard, payments and collaboration. Roles: Production & product strategy, creative direction, game & product UX/UI design, UI, outsourcing & investor partnerships. https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ee976f4db85fe383ad4f4b0/1596739043547/ProBono+Teaser.jpg Selected Works - ProBono - Web Platform Design Get advice from industry experts and thought leaders by supporting their favorite charity causes. Customer web experience and user account/service dashboard for a successful product pitch. Roles: Product strategy and UX/UI design consulting, VC investor partnerships. https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5eeab30ccfa988665e5d1918/1596738921387/Candy+Toss+AR.jpg Selected Works - Candy Crush Saga AR - Gamified Camera Effect The world’s first gamified augmented reality camera effect. This performance marketing experiment tested the opportunity to grow reach by introducing engaging mobile gameplay features within an AR filter. Roles: Platform partnership (Facebook), Marketing strategy, competitive market assessment for organizational leadership, UX/UI design, outsourcing management. https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5efc3de66050b52e7c806bfa/1596738876385/King_Experimentation.jpg Selected Works - King - HTML5 Game Experimentation Strategy A studio and product strategy from King Games to build a catalog of snack-sized HTML5 Messenger games that were designed, prototyped, launched and iterated on the Facebook Instant Games platform. Roles: Studio leadership, production & product strategy, creative direction, UX research, game & product UX/UI design, art, outsourcing, performance testing & iteration, validation and platform partnerships (Facebook). https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ef155f8f8af9640ff8ec71a/1596739008390/Selected_Bingo+Bash+Engagement+%26+Retention.jpg Selected Works - Bingo Bash - Redesign for Engagement & Retention Lift Case study of the design audit, player analysis, user testing & feature design initiative to increase player engagement and long-term retention in the world’s largest mobile Bingo app by GSN Games/Bash. Roles: Studio leadership (international assignment to Bangalore, India), production & product strategy, creative direction, full user research and product assessment (focus group & surveying), UX research & product deconstruct, game & product UX/UI design, art, data validation, successful A/B testing and brand partnerships (Hasbro). https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ec85c0a5060ad27eebf53cc/1596738957301/Uber+Together+Hero.jpg Selected Works - Uber Together - Mobile App Feature Design User research and product concepts for a prominent engagement, retention and support feature that guides each Driver on a linear progression towards greater earnings potential, meaningful new features, and a clear path to premiere status & support programs. Roles: Product audit & assessment, user research & product UX/UI design. https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ef1561c84087c02101941ba/1596739000873/Selected_Bingo+Bash+Monetization.jpg Selected Works - Bingo Bash - Redesign for Monetization & Conversion Lift Case study of the design audit, redesign & A/B testing initiative to increase purchase conversion & monetization in the world’s largest mobile Bingo app by GSN Games/Bash. Roles: Studio leadership (international assignment to Bangalore, India), production & product strategy, creative direction, full user research and product assessment (focus group & surveying), UX research & product deconstruct, game & product UX/UI design, art, data validation, successful A/B testing and brand partnerships (Hasbro). https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ef157e6248f58611c86559c/1596739015903/Selected_Beat+The+Botz.jpg Selected Works - Beat the Botz - HTML5 Messaging Game Creative Direction on an ambitious HTML5 game that included progress leveling, unlock-able content, boosters, map selection, power-ups, leaderboards and an energy gating mechanic. Roles: Studio leadership, production & product strategy, creative direction, UX research, game & product UX/UI design, art, outsourcing, performance testing & iteration, validation and platform partnerships (Facebook). https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ef52c3a664c9e2ea40141b8/1596739037184/Concept+Art_Pixar%27s+Old+Birds.jpg Selected Works - Visual Development & Digital Art Gallery of art direction, concept art & visual development for games, animated film & children’s book publishing. All original work by Lawrence Valenti. https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ef402d038c7263ce5fc0b7b/1596738891780/Skillprint.jpg Selected Works - Skillprint - Mobile App Product Design Creative direction, user research, insights testing and product design for the HTML5 gaming platform that identifies your strengths by analyzing the way you play games, offering meaningful insights to help you get ahead. Roles: Co-founder & studio leadership, production & product strategy, creative direction, cognitive & skill assessment research, UX research, game & product UX/UI design, art, outsourcing, validation & academic/advisor/researcher partnerships. https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ef15bd7bb2cc975747db10b/1596739029664/Selected_Celebrity+Story.jpg Selected Works - Celebrity Story - HTML5 Messaging Game Creative Direction on an ambitious HTML5 game that included narrative storytelling, linear progress, decision tree and leaderboards. Roles: Studio leadership, production & product strategy, creative direction, UX research, game & product UX/UI design, art, outsourcing, performance testing & iteration, validation and platform partnerships (Facebook). https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ef1558faef65a0d3c994422/1596738993310/Selected_Craftsman+Plus_Playable.jpg Selected Works - Playable Ad Creation Platform Create interactive mobile ad campaigns within minutes on an intuitive platform. Leverage prefab templates from the most popular product verticals, or create your own campaigns with an accessible asset library. No coding or or massive team necessary, just creativity. Roles: Product strategy, competitive market assessment, full product UX/UI design & prototyping, UI, outsourcing management. https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ef158b0d4a0d82c8ede9f16/1596739023383/Selected_Team+Tower.jpg Selected Works - Team Tower - HTML5 Messaging Game Creative Direction on an ambitious HTML5 game that included crafting & building customization, progress leveling with XP, unlock-able maps & inventory, leaderboards and map selection. Roles: Studio leadership, production & product strategy, creative direction, UX research, game & product UX/UI design, art, outsourcing, performance testing & iteration, validation and platform partnerships (Facebook). https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ef15575cc65d84436124060/1596738982070/Selected_Craftsman+Plus_Static.jpg Selected Works - Static Ad Creation Platform Create static mobile ad campaigns at scale within minutes. Export hundreds of ad campaign variations - optimized for all of the major platforms - with just one click. Create, test, iterate, relaunch and optimize your return on ad spend and user acquisition ROI. Roles: Product strategy, competitive market assessment, full product UX/UI design & prototyping, UI, outsourcing management. https://www.valenti.design/portfolio-1 daily 0.75 2020-06-26 https://www.valenti.design/portfolio-1/project-four-yt9zx monthly 0.5 2020-05-20 https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ef5720759be8a200d14d1b6/1589988060746/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Four - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ef5720759be8a200d14d1b9/1589988060750/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Four - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/t/5ef5720759be8a200d14d1bd/1589988060753/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Four - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://www.valenti.design/portfolio-1/project-three-yxxa9 monthly 0.5 2020-05-20 https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/5ef5720759be8a200d14d1d3/5ef5720759be8a200d14d1e0/1589987218087/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Three https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/5ef5720759be8a200d14d1d3/5ef5720759be8a200d14d1d8/1589987218067/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Three https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/5ef5720759be8a200d14d1d3/5ef5720759be8a200d14d1d6/1589987218058/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Three https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/5ef5720759be8a200d14d1d3/5ef5720759be8a200d14d1da/1589987218071/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Three https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/5ef5720759be8a200d14d1d3/5ef5720759be8a200d14d1de/1589987218083/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Three https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/5ef5720759be8a200d14d1d3/5ef5720759be8a200d14d1d4/1589987218052/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Three https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/5ef5720759be8a200d14d1d3/5ef5720759be8a200d14d1dc/1589987218074/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Three https://www.valenti.design/portfolio-1/project-six-9asj6 monthly 0.5 2020-05-20 https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/5ef5720759be8a200d14d184/5ef5720759be8a200d14d187/1589988060693/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Six https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/5ef5720759be8a200d14d184/5ef5720759be8a200d14d18b/1589988060700/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Six https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/5ef5720759be8a200d14d184/5ef5720759be8a200d14d185/1589988060688/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Six https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/5ef5720759be8a200d14d184/5ef5720759be8a200d14d189/1589988060697/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Six https://www.valenti.design/portfolio-1/project-two-ms7ay monthly 0.5 2020-05-20 https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/5ef5720759be8a200d14d1f2/5ef5720759be8a200d14d1fb/1589986638319/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Two https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/5ef5720759be8a200d14d1f2/5ef5720759be8a200d14d1fd/1589986638323/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Two https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/5ef5720759be8a200d14d1f2/5ef5720759be8a200d14d1f7/1589986638312/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Two https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/5ef5720759be8a200d14d1f2/5ef5720759be8a200d14d1f9/1589986638315/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Two https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/5ef5720759be8a200d14d1f2/5ef5720759be8a200d14d1f5/1589986638309/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Two https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/5ef5720759be8a200d14d1f2/5ef5720759be8a200d14d1f3/1589986638303/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Two https://www.valenti.design/portfolio-1/project-five-dpen9 monthly 0.5 2020-05-20 https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/5ef5720759be8a200d14d197/5ef5720759be8a200d14d1a4/1589988060729/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Five https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/5ef5720759be8a200d14d197/5ef5720759be8a200d14d1a0/1589988060722/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Five https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/5ef5720759be8a200d14d197/5ef5720759be8a200d14d1a2/1589988060726/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Five https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/5ef5720759be8a200d14d197/5ef5720759be8a200d14d19e/1589988060719/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Five https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/5ef5720759be8a200d14d197/5ef5720759be8a200d14d19c/1589988060715/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Five https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/5ef5720759be8a200d14d197/5ef5720759be8a200d14d19a/1589988060712/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Five https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/5ef5720759be8a200d14d197/5ef5720759be8a200d14d198/1589988060707/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project Five https://www.valenti.design/portfolio-1/project-one-7psma monthly 0.5 2020-05-20 https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/5ef5720759be8a200d14d20b/5ef5720759be8a200d14d216/1589985849602/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project One https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/5ef5720759be8a200d14d20b/5ef5720759be8a200d14d214/1589985849598/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project One https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/5ef5720759be8a200d14d20b/5ef5720759be8a200d14d210/1589985849592/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project One https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/5ef5720759be8a200d14d20b/5ef5720759be8a200d14d212/1589985849595/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project One https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/5ef5720759be8a200d14d20b/5ef5720759be8a200d14d20e/1589985849588/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project One https://static1.squarespace.com/static/5ec1f41fff60074cba344a5e/5ef5720759be8a200d14d20b/5ef5720759be8a200d14d20c/1589985849583/20140301_Trade-151_0124-copy.jpg Portfolio 1 - Project One